# Partnership activation — Starter template

Use this editable starter template to define shared value and responsibilities before two organizations promote or deliver an activation together.

## Partners and roles

[Name each partner and define their role]

## Shared audience

[Describe the audience both partners want to serve]

## Activation idea

[Describe the shared activation]

## Value for each audience

[Explain the value for each audience]

## Responsibilities

[Assign responsibilities across the partners]

## Assets/channels

[List shared assets and promotion channels]

## Timeline

[Add planning, launch, and follow-up dates]

## Approvals

[List the approvals needed from each partner]

## Budget/resources

[Add the budget and in-kind resources]

## Primary contacts

[Add a primary contact for each partner]

## Escalation

[Define how open issues will be handled]

## Follow-up

[Plan follow-up with partners and audiences]